What We’re Made Of
genioLAB founder, Ulisses Guimarães, is a leading UX / Product Designer with career experience at industry giants like Disney, NBCUniversal, and Scorpion. Over the last decade, he has crafted seamless digital experiences, blending design, strategy, and a deep understanding of human behavior to make technology feel effortless. genioLAB is the realization of Ulisses’ mission to help brands create products that don’t just look good - they work beautifully. Whether it’s UX, product strategy, or innovation, he loves turning complexity into clarity, problems into intuitive solutions.
About Us
genioLAB
How It All Started
genioLAB was founded on the belief that exceptional user experiences are the key to building successful digital products. More than just a UX and product design agency, genioLAB is your strategic partner. We help launch, grow and scale your business, through human-centered design, research-driven insights, and cutting-edge digital solutions.
Headquartered in Los Angeles with creative roots in Brazil, genioLAB brings a global perspective to every project. Our name - genioLAB - embodies both genius and generation, to symbolize our innovative, forward-thinking approach. Our practice isn’t just about aesthetics - it’s about creating experiences that drive engagement and increase conversions, making technology feel both naturally intuitive and exhilarating.
We approach every project with a collaborative mindset, ensuring that your business - be it a startup or an established enterprise - gains the tools you need to succeed. Whether it’s developing intuitive user interfaces, refining product strategies, or enhancing brand presence through digital marketing, we’re here to help connect you with your audience in meaningful, measurable ways.
How It All Started
genioLAB was founded on the belief that exceptional user experiences are the key to building successful digital products. More than just a UX and product design agency, genioLAB is your strategic partner. We help launch, grow and scale your business, through human-centered design, research-driven insights, and cutting-edge digital solutions.
Headquartered in Los Angeles with creative roots in Brazil, genioLAB brings a global perspective to every project. Our name - genioLAB - embodies both genius and generation, to symbolize our innovative, forward-thinking approach. Our practice isn’t just about aesthetics - it’s about creating experiences that drive engagement and increase conversions, making technology feel both naturally intuitive and exhilarating.
We approach every project with a collaborative mindset, ensuring that your business - be it a startup or an established enterprise - gains the tools you need to succeed. Whether it’s developing intuitive user interfaces, refining product strategies, or enhancing brand presence through digital marketing, we’re here to help connect you with your audience in meaningful, measurable ways.
Partnering with Ulisses is Abby Laspia, a digital content expert at the intersection of UX content design, product strategy, and marketing - ensuring that every digital experience is intuitive, aligned with a brand’s voice, and tells a compelling story. With deep experience in content strategy, copywriting, SEO, SEM, ASO, accessibility, creative, metadata and more, Abby shapes messaging, streamlines complex information, refines user journeys, and collaborates to build content-driven experiences that connect and convert.